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Pharma Tweets Ruled in Breach UK Code of Practice

Despite moves by pharmaceutical industry regulators both here and abroad to clarify rules around use of social media, pharma companies remain wary of delving into the social networking site to promote...

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Half of People Won’t Take Their Medicine – Communication & Medication...

‘A spoonful of sugar makes the medicine go down‘…that may work in the rose-tinted world of Mary Poppins but in reality encouraging people to take their medicine is a task that can’t be overcome with a...

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Survey Reveals Irish People Turning to Dr Google to Save Money

- Pharmacists warn of dangers of using internet for health advice - As the recession rumbles on Irish consumers are turning to the internet to self diagnose and seek advice on health conditions. A...

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Pharmaceutical Marketing News Bits

As most of you know, I also blog on the Publicis D Healthcare site. Check out some of the topics discussed on the blog this week: Changes to the Pharma Code of Marketing Practice in Ireland: The Irish...

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